As the largest brewery in the country, Brauunion Österreich AG now relies on brandmood's expertise. The first joint project was the "Brauunion Online Tasting Hour" to promote the non-alcoholic beer varieties, which we designed, planned and implemented in the Posthof Linz in 2021. A digital event that was of course extended to include a haptic level. Because tasting time is beer in the mouth! So the beers were sent to the online participants in advance. Under guidance, they could then taste product after product together. The talk format of the online platform provided the additional sociable component as well as the framework for conversations about the tasted beer specialities, about new goals and tasty visions. Conclusion: The entire event (and the beer) went extremely well and we look forward to everything that follows in the future.
Brauunion Österreich AG
Consulting, planning, project coordination and technical implementation