Snipes is a global provider of streetwear and sneakers with headquarters in Cologne, more than 350 stores in 10 countries and a highly successful online shop. Every year, all employees worldwide come together in one place to celebrate together. But this year, as in 2020, this mega party could not take place in the usual form. So what! Together with the Snipes Global Marketing Team, we developed a cool game show concept in the Snipes look & feel, which we were allowed to realise as an elaborately staged TV production at the E-Werk in Cologne: Welcome to the Snipes Family Worldcast!
10 candidates from 10 countries faced various tasks and challenges in order to win for their country. Cheered on by all employees around the globe, who supported the challenges via the online platform and were able to collect additional points. With DJ Khaled, we had probably the most prominent hip-hop star at the start and hip-hop dance world champion Majid Kessab also performed live in the studio with his "Raw Sushi Gang". This elaborates, challenging and extraordinary event format, which we realised in cooperation with our partner flave, advanced to one of THE brandmood online lighthouse projects in 2021!
Project management, planning, implementation