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Silhouette
Global Brand Conference 2023

This year marks our fourth year accompaning Silhouette Group at the yearly Global Brand Conference (GBC 2023)—each year the event grows more spectacular. Last year we were in Athens, before that we implemented it digitally twice, and this time we set a new benchmark together with Silhouette.

GBC 2023 took place worldwide, reaching not only European markets but also countries like China and America. This was done via a specially created platform that allowed guests to participate live in this global event.

The conference lasted 1.5 hours. It was a unique opportunity for the invited guests to learn about the latest developments in the world of Silhouette.

The world created for this event was specifically tailored to Silhouette and their Brand ID. This included the design and programming of a completely unique virtual environment.

The collaboration extended from the initial concept to the full programming and finally to the broadcast of the conference. The programme used was a true innovation in the production of virtual worlds and set new benchmarks.

GBC 2023 was a success made possible by teamwork and commitment. We are proud to have been involved in this project and look forward to continuing our partnership with Silhouette Group.

Key Facts
Client:
Silhouette International Schmied AG
Format:
Hybrid-Online-Event
Services:
Full Service
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