brandmood GmbH
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Gamsleiten
Obertauern Criterion

The gold rush at the Klondyke fascinates everyone. We have been relocating this adventurous feeling to the Obertauern ski area for many years now and are creating a lifestyle event with a pure gold-rush atmosphere at the end of the season! For 1,000 gold diggers. That was the precise number of people to receive a starting number for the Gamsleiten criterion. What for? In order to plough the skiing area with small garden shovels.

To make things more exciting, we hid a number of treasure chests beforehand. Some had a Porsche or BMW in them. And because the tourism businesses in the region want to be booked to capacity at the beginning of each year's season, we regularly invite the great names from rock and pop history to a rocky-snowflake tête-à-tête, or rather: bonnet-to-bonnet. They included "Die Fantastischen 4", "Die Toten Hosen" or "Die Söhne Mannheims".

 

Key Facts
Client:
Obertauern
Format:
Public-Event
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