Zac Autumn Trade Fair “Red Week”
Red Zac sets new standards and this year, for the first time, a virtual autumn fair from 21 to 25 September 2020 directly from the headquarters in Biedermannsdorf was realised. A full programme awaited the audience. In addition to the opening ceremony at the beginning of the week, two lectures a day were streamed live on a variety of topics. The event was concluded on Friday with a round table discussion with the famous trend researcher Tristan Horx on the subject of the future.
As a technical partner, brandmood was on site the whole week and made sure the digital trade fair happened flawlessly. We also transformed a simple meeting room into a complete streaming studio.
Photos: Red Zac
Project management, planning, implementation